Updated October 2017 to include the latest visualization of the many social media conversation channels by Brian Solis and Jess3 via http://www.theconversationprism.com/.
Take a few minutes to look at the above visualization of the many social media channels in the Conversation Prism above, grouped by type. If you’re active on social, you probably see a few missing, which makes sense, as the illustration is over a year old. Now, take a moment to think about the social networks you use the most. For me, that would be LinkedIn, Twitter, Facebook, Pinterest, and Instagram. Sure there are others I have logins for, but they’re not places I visit daily as part of my personal and professional social media use.
You could spend all of your spare time trying to keep up on reading and interacting with all the social networks relevant to your personal and career interests. Which is why you need to budget your time and set up a plan for making the most of your time. But before you dive into that part, first you need to define your objectives and identify the best channels to reach your audience.
Step 1: Identify your social media goals and objectives
Are you using social media to build your personal brand in your career field? Or are you more directly using it to market your professional services or small business? If you are trying to chase after more than one goal in any one social media channel, chances are you’re not going to be able to use it effectively— and you may burn yourself out in the process.