In 2013, when I started this blog, I was just fully taking inventory of my portfolio career.
After a decade working in marketing for Fortune 500 companies, I was ready for a new challenge. I found it in working with start-ups on content marketing strategy.
But like many portfolio careerists, despite being able to successfully make the leap to self-employment, I wasn’t quite ready to commit full-time to the solopreneur life.
When my biggest client gave me an offer I couldn’t refuse to come onboard as a full-time employee, I accepted.
But growing a global content marketing team didn’t leave much time for my portfolio career pursuits.
After a year with a full-time singular focus, I decided to pursue something different.
It’s my long-term goal to operate my own content marketing agency. But I hadn’t ever worked as a full-time agency employee.
I went to work for one of the Bay Area’s top high tech PR firms to head their content studio. The job gave me the variety I craved. I got to work with dozens of different, fascinating start-ups.
But I missed the autonomy of working for myself. And the ability to pick and choose only clients who were a good match for the content marketing activities I’m the best at and most enjoy doing.
Welcome Back to the Solopreneur Life
Even once I went solo again, I still wasn’t committed to the solopreneur life. I instead took on a 30-hour per week client that had the potential to become a full-time job.
But this past Spring I realized I’m not looking for a full-time position working for someone else.
What I really want is to work full-time for me.
And once I made that decision, the right projects started coming to me.
I found some great co-working spaces so I can get out of the house. I started a private Slack channel and invited my favorite content and social solopreneurs and departments of one. I opened a business checking account.
I finally 100% committed to doing this.
It was while working with a career coaching client that I realized I needed to come back here, and revive this blog.
There’s already some great tools here for identifying your core competencies and creating a social media plan to support your personal brand.
Over the next few weeks, I’ll be sharing more ideas and resources for creating the career path that fits your life. And I’m also working on some online courses to help you through crafting your own career development plan. Stay tuned. And let me know what you’d like to hear from me.